With E-commerce sales increased by 48%, Proya had fast growth’s revenue and net profit in the first half of 2019
On August 22, a Chinese beauty brand Proya (SH: 603605) released financial data for the first half of 2019. During the reporting period, the company achieved revenue of 1.328 billion RMB, increased 27.48%, of which the main business income was 1.327 billion RMB.
As of 22nd Aug, the price of Proya closed at 76.46 RMB, with a total market value of more than 15.3 billion RMB. Both sales and stock prices are rising rapidly.
E-commerce sales increased by 48%
Among all sales channels, the most eye-catching is the E-commerce one. In the first half of 2019, E-commerce channel revenue was 611 million RMB, accounting for 46.01%, having a year-on-year increase of 48.08%. This increase made the E-commerce channel become the biggest channel of Proya.
Online Platforms Promotion Leads to Big Sales
In July, Proya promoted its bubble mask on Taobao Livestream(淘寶直播) and Douyin(抖音) leading to its monthly sales volume to have exceeded 1.3 million pieces , which has exceeded the best record of T-mall store(天貓商店).
It is imaginable that in the second half of 2019, the proportion of E-commerce will be more outstanding. With the refined operation of Proya's major E-commerce platforms, this advantage will be more prominent.
Sales channel transformation from offline to online, Proya has come to the forefront and achieved a great success. Beauty and other retail industries should learn from Proya of how to refine online sales channels and then increase sales on them.
How to start? Maybe from building an E-shop. Talk to us and let WeChatAgency help you enter giant China E-market!
