Enterprise accounts, that are sometimes called corporate, are designed for internal company use such as sharing memos, private group chat or as a simple project and task management system.
Enterprise accounts can also be programmed to integrate more complex functionality and they are becoming increasingly popular within China organizations. Also, in order to keep such internal networks secure, followers have to go through authentication process. This is quite unlike other accounts types where gaining more followers is pretty much the point.
Obviously, those accounts are not designed for marketing outside of a company.
Key Opinion Leaders (KOL) are very influential in the society when it comes to marketing.
Each KOL has their special fields and is credible to their followers.
We select the appropriate KOL for you to deliver the right message for your brand. From the timing, content to targeting, we help you to tailor a KOL campaign based on your marketing objectives.
There are more than 20 million WeChat KOLs including Real Person KOLs and KOL Channels. They create content focusing in a specific industries / topics to recruit a certain characteristics of audiences .
We also have thousands of Chinese KOLs from different impactful social media platforms in our database.
Micro-influencers are individuals that have between 1,000 to 50,000 followers/audience members and are considered experts in their respective niche. In fact, influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease.
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