Enterprise accounts, that are sometimes called corporate, are designed for internal company use such as sharing memos, private group chat or as a simple project and task management system.
Enterprise accounts can also be programmed to integrate more complex functionality and they are becoming increasingly popular within China organizations. Also, in order to keep such internal networks secure, followers have to go through authentication process. This is quite unlike other accounts types where gaining more followers is pretty much the point.
Obviously, those accounts are not designed for marketing outside of a company.
Weibo is the second most popular social media platform in China. The company is continuing to experience significant growth with its user base.It is still a must have platform for your Chinese marketing strategy.
Certified Blue V is the only way to reflect the authenticity of your business account’s identity on the weibo platform
Enterprise needs to provide these following materials:
Interactive post encourage audience to left comments, share the post or tag their friends in order to increase the overall engagement rate of the post. High engagement rate will raise the priority of post exposure opportunity, it can also help to reach new followers via followers sharing.
Offline event is best materials for online promotion. We help our clients to collaborate with KOLs and organize offline event. KOLs brought lots of engagements and followers to us as they are already influential on Weibo.
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