Enterprise accounts, that are sometimes called corporate, are designed for internal company use such as sharing memos, private group chat or as a simple project and task management system.
Enterprise accounts can also be programmed to integrate more complex functionality and they are becoming increasingly popular within China organizations. Also, in order to keep such internal networks secure, followers have to go through authentication process. This is quite unlike other accounts types where gaining more followers is pretty much the point.
Obviously, those accounts are not designed for marketing outside of a company.
China has many media channels to place advertisements including social media, search engines, news platforms, APPs and so on.
Advertisements also have many types and formats.
Native Advertisements and news information look the same. When users habitually read news headlines, your information will naturally be integrated into the news and accepted by users.
Take JINRITOUTIAO as an example, it has 4 types of Native Advertisement. When users click the advertisement, they will be led to a landing page inside JINRITOUTIAO to see the full advertorial.
Conversation & Performance: With the same amount of budget, their conversation rate is higher than other Chinese media (search engine and DSP). It is because of their user demographic, they bring “quality traffic” to their advertiser and thus better conversation & performance.
360 is known as a performance driven media in China market.
Push SMS to potential customers who are within around 1000M near the target point. Drive conversion with Call-For-Action ad message.
Specific LBS Targeting at any point. Targeting range covers 150+ countries. Interest tag enhance precise targeting.
Douyin was launched in China in September 2016. It was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day.
Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans' interest.
Global NO.1 Internet + Life-Style Platform
600M Register Users, 50M DAU, 320M Annual Active Buyers, 1200M Comments, 2800 Cities, 5M Merchants, 33M POIs, 27M Daily Orders
Our resource base through different mainstream media, news and forums to promote your WeChat account and analyze ROI and monthly optimization campaigns.
We can help to reach all China media (Baidu百度/ Sina新浪/ Tencent騰訊/ Net Ease網易/ 360…) that professional in different industry. We will reach the best result by choosing the right China media package.
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