Meituan Dianping(美團點評)—A Dedicated Promotional Channel towards Mainland Tourists

Meituan Dianping(美團點評) is China's leading lifestyle service e-commerce platform. The company has Meituan(美團), Dazhondianping(大眾點評), Meituan Takeaway(美團外賣), Meituan Taxi(美團打車)and other APPs covering more than 200 categories services such as catering, takeaway, taxi, shared bicycle, hotel travel, etc.

Its business covers 2800 cities and counties across the country. The total number of MeituanDianping's annual users who had transaction in 2018 reached 400 million,and the total number of active merchant users reached 5.8 million. As of December 31,2019, the number of daily active personal users of Meituan Dianping has reached 69.856 million.

In recent years, the consumption pattern of Chinese tourists in Hong Kong have shifted from purchasing high-end products to dining, experiencing and sightseeing. Meituan Dianping, one of the most popular consumer information platforms in mainland China, aims at “lighting up your wonderful life” and provides intensive consumer information to Chinese tourists across the world.

Meituan Dianping in Hong Kong is the main consumption guide for tourists traveling abroad. It provides daily consumption information for a large number of Chinese tourists visiting Hong Kong, deeply understands the needs of consumers and merchants, and creates an extraordinary experience and maximum value leading the user's lifestyle.

Meituan Dianping is the nation's largest consumer guide of life because:

• It’s a third-party review model platform focusing on restaurant and entertainment reviewing and information sharing.

• It attracts users through various coupons/ vouchers/ group buying etc.

• It is suitable for:merchants (Travel, Hotel, Food Delivery, Movie, Performance, Food, Taxi, Hairdressing,Beauty, KTV Industry)

If you would like to know more about Meituan Dianping(美團點評), contact us for more professional China Marketing Strategies.

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